DESERT SHADOWS

Stage 01 / Design & Tech Development

• Technical activewear flats
• Seamline engineering for mobility
• Compression-zoned pattern mapping
• Fabric selection: nylon/spandex blends
• Color palette: sand, stone, cactus, dusk earth
• Print / reflective trim placement
• Fit block development (athletic fit)
• Vendor + mill catalog review

Stage 02 / Pre-Production

• Fabric swatches + weight testing (220–260gsm)
• Stretch recovery / abrasion test results
• Bulk fabric shrinkage test
• Prototype sample (Round 1)
• Pattern development + DXF files
• BOM (Bill of Materials) creation
• Factory costing + timelines
• Fit sample development & approval

Stage 03 / Production

• Pattern grading XS–XXL
• Flatlock QC stitching
• Reflective trim heat-transfer testing
• Size set approval
• Bulk cutting (high-yield marker layout)
• Final fit round (Round 2)
• Bulk sewing + finishing QC
• Packaging, labeling, freight coordination

Stage 04 / Media Direction

• Outdoor desert location scouting
• Model casting: athletic profiles
• Shot list + action storyboard
• Product-motion videos
• Texture close-ups for website
• Social reels + product highlight edits